Services PC Repair will offer computer repairs, training, networking and upgrade service to clients in two major categories: They are in the best position to copy our innovations and steal customers, but their management is complacent and may not respond to competition.
Both of these companies charge rates in excess of PC Repair; we will be able to attract the price-sensitive market without much work. Backup and security are becoming higher priorities for all our potential customers, as internet usage and its pitfalls becomes more common, and as more and more daily records are stored electronically.
For our residential customers, we will offer a very affordable and helpful service with a very flexible schedule to meet their needs.
They are a well established provider of computer upgrades and services, and do quick work. In the third month of our plan, we will move into a leased office space and hire a second technician.
Their business use may include minor usage, such as updating a business website for a brick-and-mortar store, keeping the books, designing graphics or ad campaigns, and writing copy for press releases.
Our customers will receive the highest quality of customer service available. We are not expecting income from users below 30, who tend to be more comfortable with technology and willing to attempt repairs and upgrades on their own, without seeking professional assistance.
There are two main competitors for the computer upgrade and repair business in this area: The satisfaction our consumers find will keep them coming back.
They are more willing to spend time with a client, figuring out exactly what his or her needs are, and suggesting new options than competitor A.
PC Repair was initially formed as a sole proprietorship, but was reconfigured as an S Corporation in December of Their hardware needs will include the same items as home users, plus servers, backup systems, data storage, and wireless networking.
ComputingNet magazine recently reported on the substantial need for timely and cost-effective computer upgrades and repairs in this region; Jack Hacker has seen this market need in person, as frustrated clients waited for days or weeks for their critical components to be returned to full capacity, with no inexpensive alternative to the existing computer repair shops.
The owner, Jack Hacker, has 10 years of experience in the fields of technical support, networking, and computer training and repair. The bulk of our start-up requirements are asset needs: Once we have broken in to the local market, our great service will turn new clients into permanent clients.
However, they have a high staff turnover, a young and inexperienced staff, and are more interested in selling new components than in maintaining existing machines or finding custom solutions.
Our target market will focus on Ramsford-on-Bitstream and the surrounding areas. Market Analysis Summary PC Repair will provide computer support in both a consulting and technical capacity to small business owners as well as home PC users.
The Market The very nature of the computing industry, with its extraordinary rate of technological development, creates a constant need for businesses skilled in updating and advising customers on computer-related issues.
We have broken our potential market down into two groups, based on their needs: Exact allocations are shown in the table. While most computers are actually repaired in-store, near the customer, parts for the repair come from major manufacturers and distributors; delays in receiving necessary parts can significantly slow down the repair process.
PC Repair has established a relationship with a local distributor to do rapid special-ordering; although this capability is more expensive than normal channels, it will enable us to quickly establish a reputation as efficient and responsive to customer needs, particularly for our small business users.
With good cost control, we will see a modest, yet comfortable, net profit the first year, even after moving into a leased space and hiring additional technicians. For PC Repair this means job security well into the future.
Our home PC users need help with managing their settings to integrate the different needs of all household members as much as they need technical assistance. As more and more companies switch their support services to automated call centers or touch-tone menus, the simple reassurance of hearing another human voice on the phone within a few rings is immeasurable.
All of our clients need technical assistance, but we are also selling peace of mind: However, they have an inefficient ordering system and an unkempt shop, which deters potential customers and can turn existing customers to the competition.
We will leverage this customer loyalty into great word of mouth marketing and steady growth. We also need start-up inventory which includes RAM, spare hard drives, cables, and cases.
Constant growth in sales from start up through year three. Smaller and less known then A, B provides many services for residents living in east and south parts of town. Even better is knowing that within a few hours, someone will show up and take care of their problem.
Market research indicates there is an abundance of business for a small company such as PC Repair. Much of our diagnostic equipment is portable, and we will remove a PC to our workshop only when the problem requires more detailed diagnosis or repair.
The computer maintenance and repair industry is fragmented, with a few large, national players and hundreds of small, local stores.Babele is a technology and consulting company that works in the fields of collective intelligence, business modeling and social impact.
We have pioneered application of open strategies and collaborative business planning, providing our online platforms to universities, incubators, networks and corporations in 4 continents.
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