In order to achieve a high sharing rate, the park certainly needs a sophisticated presence on in social networks. From the economical perspective, businesses with a high turnover and a huge customer fluc-tuation should utilize social-couponing.
An example for this effect is a Cafe in Tokio. This surplus of liquidity could be used in order to conduct necessary investments in the park f. Social couponing is driving one-time shoppers or discount-seekers to venues that they will not return to, just because of the thrill of having made a snap.
These are the industries who are the most likely to gain a profit from social deal sites. On the other hand there are also aspects disagreeing with the utilization of social-couponing: Especially the fact that for venues like a theme park, which consumers tend to only visit once or twice a year, social couponing incents relevant patrons to visit the venue at a discounted rate.
Secondly, the utilization of this tool would make Marketing more scalable for the park. Customers complained about very long delivery times and a disappointing quality of the dish. This would improve the effi-ciency of their marketing efforts. Users then print the coupon and use it as specified.
Furthermore could the installation of smartphone-legible QR-Codes throughout the park make the visitors to share their location with their friends.
This is the case for business who could be categorized as Food and drink, Sports and recreation, Auto services and Art and entertainment. This es-pecially is the case for restaurants Food and drinkSpas Recreation and for travels Holi-day and sightseeing.
This would have a huge improvement on terms of planning security future cash flows could be predicted more precisely and Controlling. Social-couponing engenders a one- time experience, but not necessarily a long-term customer relationship. This would be cost-free advertisement. In addition, a socio-psychological effect would take place: Discounts run across various categories and industries: Social couponing sites provide daily discounts and coupons for members.
In the worst-case scenario this would lead to an almost collapse of the parks and consequently to a massive decline in the customers satisfaction. Cooperating with Groupon, they offered a huge discount on home-delivered New Year dishes.
Furthermore could the sudden rush of visitors, triggered by the coupons, overcharge the infra-structure of the park. With the utilization of social-couponing platforms and underlying Big-Data analy-sis, offers could be addressed directly to potential customers. Another point to be mentioned from the social perspective is that the role of Social Networks is important too.
If a certain amount of friends buy the same deal, a special condition might be triggered f. Greater flexibility will increase the chance that people accept the offer, but limitations are often necessary to protect vendors, for example, against running out of inventory or capacity.
After the consideration of all Pro and Cons, one can say that the positive aspects overwhelm. Furthermore the social aspect of a lot of deals, the so called group buying, might be useful for companies who offer services for groups, who so to speak offer a group experience.
In addition these cus-tomers are widely considered to be more inconsiderate in terms of feeling responsible for the facilities they are using with the deal. This would positively affect the revenues of the park. This derives from the fact that the actual benefit a visit in a theme park has fort he customers highly depends on how the other people liked it.
These investments would help to enhance the quality of the park and represent a long-term benefit. Especially highly prestig-ious respectively ways of showing the personality of the person consumer goods like Cloth-ing and accessories should be influenced by this.
Design of the deal The ideal deal has the minimum amount of restrictions on where, when, and how it is con-sumed, and by whom.Request Article PDF | Do Social Deal Sites Really Work? | The stream of customers who visit Flanagan Theme Parks has started to dwindle. The fictional Australian company must decide, with the help.
Do Social Deal Sites Really Work? t he sales reps from DailyDilly had just finished their rollicking video presentation, and the laughter in the meeting room was starting to subside. Will Eastman, Flanagan’s operations director, was beaming.
He had suggested doing the promotion with DailyDilly, a fast-growing Australian social-couponing company similar to Groupon or LivingSocial. “Then I think we’re ready to make a decision,” he said.
Everyone looked at Allie James, a consultant decades younger than Will and Ruth. Social couponing sites provide daily discounts and coupons for members.
Discounts run across various categories and industries: from food fairs to Whole Foods, beauty salons to theme parks. Users can opt to purchase the coupons, which generally provide discounts such as “2 days for the price of 1 at Brooklyn Museum” or “VIP access to Taste of DC.
Gideon Lask is the founder of BuyaPowa, a UK-based social commerce business. Allie was smart to talk directly with the DailyDilly coupon holders in the restaurant with the swinging seats. Until then, her knowledge about the risks of partnering with daily-deal sites came mainly from reading case studies.
Citra Dewi Wulansari Hardadi Subrata Do Social Deal Sites Really Work?
2. Dilly Daily Dilly Daily is a fast growing Australian social- couponing company. The sales reps from Dilly Daily had a presentation in front of Alliee,to promote their company to FlanaganTheme Park. Dilli Daily wants to partnership with Flanagan Them Park with 50% off coupon.Download